Public Information, Communication and Social Media Policy

UNIVERSITY OF NIGERIA

 

Public Information, Communication, and Social Media Management Policy

December 2025

 

 

Table of Contents      

Title Page

Executive Summary

Preamble

1.0 Purpose of Policy 

2.0 Definition of Terms 
2.1 Internal Communication
2.2 External Communication
2.3 Social Media
2.4 Crisis Communication
2.5 Media Relations
2.6 Corporate Communication
2.7 Ownership and Administration of Policy Document

3.0 Scope of the Public Information and Communication Policy
3.1 Policy Coverage
3.2 Principles of the Public Information and Communication Policy

4.0 General Provisions of the Public Information and Communication Policy
4.1 False Claims and Misinformation
4.2 Communication Support to Entities of the University of Nigeria

5.0 Internal Communication
5.1 Role of the Public Relations Unit
5.2 Role of the ICT Unit
5.3 Role of Directorate of Research
5.4 Senate Office
5.5 Council Affairs
5.6 Students’ Union Government, Faculty and Departmental Students’ Unions
5.7 Communication Officers
5.8 Provosts, Deans, Directors and Heads of Department/Units
5.9 Internal Communication Channels
5.9.1 Administration of Internal Communication Channels
5.9.2 Approval of New Communication Channels
5.9.3 Use of Official Communication Channels
5.10 Hierarchical Flow of Internal Communication Complaint Management
5.11 Communication on Death and Burial of Staff and Relatives
5.12 Communication Involving Non-Adminitrative  entities

 

6.0 External Communication 
6.1 Guiding Principles for External Communication
6.2 Role of the Vice-Chancellor
6.3 Role of the Public Relations Unit
6.4 Role of the Directorate of International Collaboration
6.5 Role of Provosts, Deans, Directors and Heads of Department/Units
6.6 Role of Staff and Students
6.7 Handling of Stakeholders’ Enquiries
6.8 External Communication Channels

7.0 University of Nigeria Policy on Media Relations
7.1 Guidelines for Issuing Press Releases
7.2 Handling Media Enquiries
7.3 Participation of Staff in Public Debates and Media Commentaries
7.4 Media Liaison Roles at University Functions
7.5 Media Spokespersons
7.6 Granting of Interviews and Media Appearances

8.0 Policy on Crisis Communication
8.1 Crisis Management Committee
8.1.1 Composition
8.1.2 Responsibilities
8.2 Reporting Potential Crisis Situations
8.3 Crisis Management Plan
8.3.1 Levels of Crisis and Actions Required
8.3.2 Departmental Crisis Focal Points
8.4 Crisis Response Procedures
8.5 Resource Mobilisation
8.6 Recovery Measures
8.7 Post-Crisis Review and Evaluation-
8.8 Documentation and Records Management

9.0 Policy on Issue-Based Communication
9.1 Objectives of Issue-Based Communication
9.2 Issue Identification and Assessment
9.3 Issue-Based Communication Process
9.4 Designated Spokespersons for Issue-Based Communication
9.5 Media Engagement Protocol on Issue Communication
9.6 Monitoring and Feedback

10.0 Branding and Visual Identity Standards (BVIS)
10.1 Purpose of the BVIS
10.2 Core Branding Elements
10.3 Use of UNN Logo and Crest
10.4 Typography

11.0 University of Nigeria Social Media Policy 
11.1 Purpose
11.2 Official University Social Media Accounts
11.3 Content and Branding
11.4 Monitoring and Management
11.5 Staff and Students’ Personal Use of Social Media
11.6 Interaction with Students and the Public
11.7 Privacy and Data Protection
11.8 Protocol for Responding to Social Media Inquiries
11.9 Record-Keeping

12.0 Policy Governance and Management
12.1 Ownership of the Policy
12.2 Curator of the Policy
12.3 Role of Other Heads of Entities

13.0 Monitoring and Evaluation Framework 
13.1 Objectives of Monitoring and Evaluation
13.2 M&E Structure
13.3 Key Evaluation Questions
13.4 Performance Indicators and Measurement Matrix
13.5 Roles and Responsibilities
13.6 Reporting Schedule
13.7 Policy Review

Appendix 1: Social Media Strategy for the University of Nigeria  

 

 

  

Executive Summary

The University of Nigeria Public Information, Communication, and Social Media Management Policy provides a comprehensive and institution-wide framework for managing all forms of communication with different stakeholders of the University of Nigeria. The policy is a response to the growing complexity of information flow in a digital and media-driven environment and the need to safeguard the University’s reputation while promoting transparency, accountability, and stakeholder engagement

The policy establishes clear principles, structures, and procedures for internal communication, external communication, media relations, crisis communication, issue-based communication, branding and visual identity management, and social media engagement. It defines roles and responsibilities for principal officers, management, faculties, departments, staff, students, and designated communication officers, with the Vice-Chancellor identified as the policy owner and chief spokesperson, and the Information and Public Relations Unit as the curator and implementing authority

A key strength of the policy is its emphasis on accuracy, consistency, professionalism, and legal compliance, drawing guidance from relevant national laws, including constitutional provisions on freedom of information, privacy, and press freedom. It promotes ethical communication practices, respect for diversity, and responsible participation of staff and students in public discourse, while clearly distinguishing between personal expression and official University positions.

Furthermore, the document outlines a monitoring, evaluation, and review framework to assess effectiveness, compliance, and impact over time, ensuring that communication practices remain responsive to emerging institutional needs and global best practices.

In view of the urgency to protect the reputation of the University of Nigeria from internal and external detractors, the Vice-Chancellor respectfully invites Members of the Governing Council of the University of Nigeria to consider and approve this Public Information, Communication, and Social Media Management Policy. Its adoption will strengthen institutional governance, enhance the University’s public image, improve stakeholder trust, and provide a clear, unified approach to communication that supports the University’s mission and vision.

 

Introduction

The University of Nigeria recognizes that effective communication is essential to its mission of teaching, research, policy engagement and community service. As a public institution, the University engages with diverse audiences, including students, staff, alumni, government agencies, partners, the media and the general public. Therefore, clear, accurate, timely, and coordinated communication is essential to build trust and enhance the University’s reputation.  In a globalized world, driven by rapid information exchange, the University of Nigeria must ensure that its public communications are professional, consistent, and responsive. This policy provides a framework to guide how information is disseminated, how media and public enquiries are managed, and how staff represent the University in official, private and public discussions

 

1.0       Purpose of Policy:

The purpose of this policy is to:

  1. Provide clear guidelines for communicating with external stakeholders through media, digital platforms, and public engagements.
  1. Ensure accuracy, consistency, and professionalism in all information released on behalf of the University.
  2. Protect and enhance the University’s reputation by coordinating official messages and ensuring they align with institutional priorities.
  3. Define roles and responsibilities for staff authorised to speak or issue statements on behalf of the University.
  4. Promote transparency and accountability in responding to media enquiries, public information requests, and crisis communication situations.
  5. Support active engagement with stakeholders by implementing communication practices that are ethical, timely, and respectful.

2.0       DEFINITION OF TERMS

2.1       Internal Communication

All forms of information sharing and message dissemination that occur within the University community, including communication among staff, students, management, faculties, departments, and administrative units.

 

2.2.      External Communication

Any communication directed to stakeholders outside the University, including government agencies, media organisations, alumni, partners, donors, prospective students, industry stakeholders, and the general public.

 

  • Social Media

Digital platforms and online tools that allow users to create, share, and interact with content or participate in social networking. Examples include Facebook, X (Twitter), Instagram, LinkedIn, YouTube, TikTok, Whatsapp and blogs.

 

  • Crisis Communication

The processes, strategies, and actions undertaken to convey information during emergencies, controversies, reputational threats, or events of significant public concern.

 

  • Media Relations

The deliberate and strategic interaction between the University of Nigeria and the media, including print, broadcast, and online outlets. Media relations involve issuing press releases, responding to media enquiries, granting interviews, organising press briefings, and implementing professional relationships with journalists to support accurate and balanced coverage of the University of Nigeria’s activities.

 

  • Corporate Communication

The coordinated management of all official communication activities that shape the University of Nigeria’s public image and institutional identity. Corporate communication covers branding, messaging, stakeholder engagement, content approval processes, and communication strategies that ensure a unified and coherent representation of the University across all platforms.

 

  • Ownership and Administration of Policy Document:

The Vice-Chancellor, University of Nigeria, is the owner of this policy. The Policy shall be administered by the Information and Public Relations Unit.

3.0. SCOPE OF THE PUBLIC INFORMATION AND COMMUNICATION POLICY

3.1       Policy Coverage

This policy applies to all communication activities carried out on behalf of the University of Nigeria, regardless of platform, audience, or medium. The policy covers:

  1. ALL University of Nigeria staff, including teaching, non-teaching and contract staff who may create, approve, or disseminate information relating to the University.
  2. All schools, faculties, departments, directorates and centres, including any formally recognised committees or project teams that release information or engage with the public.
  • Students and student-led bodies (including associations, clubs, and organisations) when representing the University of Nigeria or using its official communication channels, branding, or identity.
  1. Official University of Nigeria communication channels, including the website, email systems, Lion FM, publications, digital platforms, social media accounts, newsletters, and mass messaging tools.
  2. Public statements, press releases, media interviews, and public briefings issued on behalf of the University of Nigeria.
  3. Marketing, promotional, and branding materials that present the University to internal or external audiences.
  • Crisis communication activities, including emergency announcements, reputational incident responses, and coordinated messaging during high-impact events
  • External communication engagements, including interactions with government agencies, partners, donors, alumni, community organisations, and the general public.
  1. Use of the University logo, identity elements, and corporate branding in all internal and external communication materials.

3.2.      Principles of the Public Information and Communication Policy

The following principles guide the interpretation and implementation of this communication Policy:

  1. The Policy is underpinned by the 1999 Constitution of the Federal Republic of Nigeria as amended, especially as related to the Freedom of Information Act, right to privacy, freedom of expression and press freedom.
  2. The administration and oversight of corporate communication of the University of Nigeria is the principal responsibility of the owner and curator of the Public Information and Communication Policy and it is predominantly implemented by the Information and Public Relations Unit of the University of Nigeria.
  • All corporate communications must be transparent, timely, credible, accurate, and relevant, and should be distributed through the appropriate known channels.
  1. Corporate communications should be guided by the core values of the UNN.
  2. Corporate communications of the University of Nigeria shall be appropriate and sensitive to the diversity of the Nigerian society, especially as it concerns the people living with disabilities; ethnic diversity, gender, religious and cultural diversity.
  3. Recognizes the right of staff and students to critical thinking, and to participate in open debate, as well as offer expert commentary in their respective fields. UNN encourages responsible communication activities inherent in academia; however, such activities should be guided by the relevant UNN policies and protocols.

 

4.0       GENERAL PROVISIONS OF THE PUBLIC INFORMATION AND COMMUNICATION POLICY

 

4.1       False Claims and Misinformation

Staff, students and other members of the University of Nigeria community should not make false statements, claims, or spread incorrect or unsubstantiated information that could be misinterpreted, sensationalized, or amplified to create panic and undermine the reputation and integrity of the UNN and or its Principal Officers. This provision is directly applicable to all institutional communication channels, the media and personal social media channels of staff and students.

 

  • Communication Support to Entities of the UNN

The Public Relations Unit shall provide communication support and mechanisms to entities across UNN campuses to facilitate integrated internal and external corporate communication across the University. The support could include, but are not limited to, the provision of a university brand management manual, professional guidance for engaging with stakeholders, communication protocols and guidelines; media liaison services, publications, management of mass mailer distribution platforms, an interactive message management framework, and media and social media tracking, monitoring and analysis.

 

  1. 0 Internal Communication

 

The University of Nigeria has the responsibility to effectively communicate with its internal stakeholders on relevant matters, however, staff and students have the responsibility to ensure that they take note of and/or act on information distributed via official university channels.

 

The University of Nigeria majorly communicates with staff and students on institutional matters electronically, especially with emails, supplemented by other communication channels as the particular situation may require. Once messages have been distributed through staff and students’ emails, it is regarded that the stakeholders have been informed.

 

Responsibilities: 

5.1      Role of the Public Relations Unit:

The Public Relations Unit oversees the strategic implementation of communication with internal stakeholders of the University of Nigeria. The unit is also responsible for a quality control framework for all public information generated within various entities in the University.  The unit shall handle all corporate communications that concern the University of Nigeria, as may emanate from the management of the university. These shall include, but not be limited to the following:

 

  1. Announcement of university functions
  2. News releases on breakthroughs and developments
  • Preparation and dissemination of newsletters
  1. Announcement of death of serving or retired staff of the university
  2. All public information emanating from the Pro-Chancellor, the Vice-Chancellor, Deputy Vice-Chancellors, the Registrar, Bursar, Librarian and Provosts of College

 

The following entities should implement certain kinds of communications that pertain to their areas of jurisdiction, in consultation with the Information and Public Relations Unit:

 

5.2       Role of the ICT Unit:

The ICT Unit shall disseminate the following kinds of communication:

  1. Students’ registration process
  2. ICT-related trainings
  • Website management and updates

 

5.3       Directorate of Research:

The Directorate of Research shall be empowered to carry out communications as they pertain to research ethics, research groups, research policies, grant and scholarship opportunities.

 

5.4       Senate Office:

The Senate office shall oversea communications regarding notice of senate meetings, senate proceedings, decisions and deliberations.

 

5.5       Council Affairs:

The Council Affairs office shall carry out communications regarding council meetings and other matters pertaining to the Governing Council. The Unit should consult the Information and Public Relations Unit before disseminating council decisions that affect the entire staff and students or the corporate identity of the University.

 

5.6       Students Union Government/Faculty Students’ Union and

            Departmental Students Union:

All Directors of Information elected under the Students Union Government, faculty students’ associations and departmental students’ bodies shall receive orientation from the Public Relations Unit. Thereafter, they shall be empowered to carry out targeted communication on matters pertaining to their members using approved communication channels.

 

5.7       Communication Officers:   

Communication Officers appointed in Centres, Faculties and Institutes shall be empowered to carry our communication as it concerns activities of their various entities.  They shall serve as a liaison between their various entities and the Public Relations Unit.

 

5.8       Provosts, Deans,  Directors, Heads of Department/ Units:

The Heads of these entities shall be responsible for targeted communication to their members. However, all communications meant for the general internal stakeholders of the University must be implemented in consultation with the Information and Public Relations Unit.

 

 

  1. 9 Internal Communication Channels:

For effective communication approach, the following Channels shall be used for internal communication at the University of Nigeria.

  1. The Lion FM
  2. Staff email and students Email
  • Information Bulletin
  1. Staff and students Whatsapp groups/ Telegram Channels

 

5.9.1    The Information and Public Relations Unit shall oversea the administration of these channels and shall ensure that the administrators of staff and students WhatsApp and telegram channels are known individuals.

 

5.9.2    Entities that identify a need for new communication channels must consult the Information and Public Relations Unit before using the alternative communication channels.

 

5.9.3    Only communications that involve the University of Nigeria and its academic and administrative entities would be disseminated via official channels of the University. Religious organisations, social and community groups should disseminate targeted communication to their members using non-institutional channels.

 

5.10     Hierarchical flow of Internal communication complaint management  

Complaints emanating from staff, students and entities operating within the University of Nigeria must be first addressed internally in line with rules of the University of Nigeria. The following levels of communication shall be followed in complaint management within the University of Nigeria:

  1. Level 1: Complaint Initiation / Frontline Resolution: Aggrieved staff and

students shall first lodge their complaints to their Head of Department/Unit, Supervisor or  Hall Wardens, as it may apply to students accommodated in the hostel.  The complaint shall be received and logged for record purposes.  Attempts shall be made to resolve the matter informally. However, unresolved or serious complaints shall be forwarded to the next level.

Level 2: Faculty/Directorate Complaint Committee: All issues not resolved at

Level 1 shall be referred to the Faculty Complaint Committee, headed by

the Dean, or the Directorate Complaint Committee, headed by the Director. Members of the Committee shall include Dean or Director (Chairperson), Faculty Officer or Administrator (Secretary), Student Representative, Staff Adviser or Counsellor

Functions:

  1. Review complaints escalated from departments/units.
  1. Conduct preliminary investigation.
  2. Recommend resolution or corrective actions.
  3. Forward unresolved or serious cases to the University Complaint Management Committee.

Level 3: University Complaint Management Committee (UCMC)

This Committee shall be chaired by the Deputy Vice-Chancellor    (Administration). The registrar will nominate the secretary

Members:

  1. Dean of Student Affairs
  1. Chief Security Officer (for security-related cases)
  2. Public Relations Officer
  3. Head, Legal Unit
  4. Student Union Representative
  5. Director, Quality Assurance

Functions:

  1. Review escalated complaints from Faculties/Directorates.
  1. Conduct formal investigations (where needed).
  2. Recommend disciplinary or remedial measures.
  3. Ensure confidentiality and fairness in handling complaints.
  4. Prepare quarterly reports for the University Management.

Level 4: University Management Committee.

This committee shall be chaired by the Vice-Chancellor. Other Members shall include: All Deputy Vice-Chancellors, Registrar, Bursar, University Librarian, and Legal Adviser

 

Functions:

  1. Receive and review reports from the UCMC.
  1. Approve final decisions and sanctions.
  2. Ensure compliance with university policies and regulations.
  3. Direct corrective, administrative, or disciplinary action as appropriate.

Level 5: Governing Council / External Oversight

Chairperson: Pro-Chancellor and Chairman of Governing Council

Functions:

  1. Serve as final appellate body for unresolved or serious complaints
  1. Provide policy oversight and ensure due process.
  2. Recommend systemic reforms to prevent recurrence.

Supporting Offices in the Complaint Management System

  1. Legal Unit: Provides legal advice and ensures due process.
  1. Quality Assurance Unit: Monitors complaint handling performance and compliance.
  2. Public Relations Office: Manages communication, public image, and transparency.
  3. ICT Unit: Maintains the digital complaint portal and tracking system.

Online Complaint Management System: The ICT Unit shall create an online digital platform where students and staff can: Submit complaints confidentially, Track progress of their cases and receive feedback and resolution updates.

 

5.11     Communication on Death and Burial of Staff and their Relatives:

Communications on deaths and burial announcements of staff and students shall be handled by the Information and Public Relations Unit. Communication on the death/burial of relatives or parents of staff shall be handled by the faculty/department/unit where the affected staff is identified.

 

5.12 Communication Involving Non-Administrative Entities within the Campuses of UNN:

Non-administrative entities within the campuses of the University of Nigeria, including religious organizations, social clubs, non-academic associations, etc shall disseminate targeted communication to their members using non-institutional channels. Such organisations are free to create and manage their communication channels, but such channels shall not use the logo or any visual identification of the UNN to represent themselves.

 

6.0  EXTERNAL COMMUNICATION

 

The aim of external communications at the University of Nigeria is to build and sustain goodwill between the University of Nigeria and its various stakeholders. All communications from the University to its stakeholders shall ensure consistency, accuracy, professionalism, and alignment with the University’s mission, vision and values.

 

6.1  Guiding Principles for External Communication: 

  1. All information disseminated must be factual, verifiable, and transparent.
  2. All communications must align with the University’s official position and branding guidelines.
  • Responses to external inquiries or issues must be prompt and appropriate.
  1. All engagements must reflect integrity, respect, and courtesy.
  2. Sensitive information must be handled in accordance with institutional and legal standards.
  3. Only authorized personnel should represent the University in external matters.

 

  • Role of the Vice-Chancellor:
  1. Serves as the chief spokesperson for the University.
  2. Approves all high-level public statements, official partnerships, and policy communications.

 

6.3       Role of Public Relations Unit:

The Information and Public Relations Unit is responsible for external corporate communication of the University of Nigeria.  The unit shall:

  1. Manage all official communication with the media and the general public.
  2. Prepare and disseminate press releases, official statements, and newsletters.
  • Coordinate crisis communication and manage reputational risks.
  1. Oversee brand identity, logo usage, and publicity materials.

 

  • Role of the Directorate of International Collaboration:
  1. Develops and maintains relationships with national and international partners.
  2. Coordinates MoUs, donor relations, and institutional collaborations.
  • Ensures that partnership agreements align with university policies and strategic goals.

6.5 Role of Provost, Deans, Directors and Heads of Department/Unit

 

6.5.1    The University of Nigeria is made up of many entities (colleges, schools,

faculties, departments, centres, units and directorates) that have the mandate and duty to engage with their respective external stakeholders on topic-specific, function-specific or interest-specific matters in a decentralized, but integrated manner. However, when such entities wish to engage with stakeholders on institutional matters, it must be implemented in consultation with the Information and Public Relations Unit.

6.5.2    All partnership proposals and collaborations shall be channeled through the

Directorate of International Collaboration.

 

6.5.3  Colleges, faculties, schools, directorates and departments shall designate a

communication or liaison officer to facilitate communication with its external stakeholders under the supervision of the Public Relations Unit.

 

6.6       Role of Staff and Students

  1. Must refrain from making unauthorized statements on behalf of the University.
  2. Should refer all media inquiries to the Public Relations Office.
  • Are encouraged to promote the University positively in their professional and social engagements.

6.7       Handling of Stakeholders’ Enquiries

External stakeholders’ enquiries on institutional matters should be handled by the Information and Public Relations Unit, while entity-specific enquiries should be handled by the head of the concerned entity or his designee.

 

  • External Communication Channels

Approved external communication channels include:

  1. Official University website and social media handles
  2. Press releases and media statements issued through the Public Relations Office
  • Official correspondences and emails on university letterhead
  1. Publications (newsletters, brochures, reports, journals)
  2. Conferences, seminars, and public events
  3. University-endorsed partnerships and Memoranda of Understanding (MoU)
    • Unauthorized personal social media accounts or informal communication platforms must not be used to issue statements or represent the University

 

 

7.0       UNIVERSITY OF NIGERIA POLICY ON MEDIA RELATIONS

 

The Media Relations Policy provides a framework for managing all interactions between the University of Nigeria and the media. Its purpose is to ensure consistency, accuracy, transparency, and professionalism in all public communications, thereby protecting and enhancing the University’s image.

 

7.1.      Guidelines for Issuing Press Releases

  1. All press releases on behalf of the University of Nigeria shall originate from the Public Relations Unit.
  2. Faculties, departments, centres, institutes, and other units wishing to publicize their activities, achievements, research breakthroughs, or events shall submit relevant information to the P.R Unit for review and processing.
  • All press releases must be approved by the Vice-Chancellor or an authorised representative before distribution to media houses or publication on official platforms.
  1. No staff, student, or unit shall independently distribute press materials, announcements, or public statements to the media without approval from the Public Relations Unit.
  2. The Public Relations Unit shall maintain an updated database of credible journalists and media organisations.

 

  • Handling Media Enquiries

 

  1. All media enquiries, whether received in person, by email, telephone, or social media, must be immediately referred to the Public Relations Unit.
  2. The Public Relations Unit shall acknowledge all enquiries within 24 hours and coordinate the development of an appropriate response.
  • For specialised or technical questions, the Public Relations Unit shall consult relevant academic or administrative experts to provide factual inputs. However, the Public Relations Officer shall deliver the final response.
  1. No staff member is permitted to respond to media questions or provide unofficial commentary on University matters.
  2. Staff and students shall not release confidential, sensitive, or unverified information to journalists.
  3. Media enquiries concerning emergencies, crises, or sensitive issues must be escalated immediately to the Vice-Chancellor through the Public Relations Officer.

 

 

  • Participation of Staff in Public Debates, Public Statements, and Media Commentaries

 

7.3.1    Staff members may participate in public debates, scholarly discussions, or media commentaries in their personal or professional capacity, provided they do not claim to represent the official position of the University unless duly authorised.

 

7.3.2    When engaging as private experts, the following rules shall apply:

  1. Staff must clarify that the views expressed are personal
  1. Staff must avoid making statements that could harm the University’s reputation
  2. Staff must not disclose confidential institutional information

 

7.3.3.   Staff invited to participate in media programmes referencing University matters must obtain prior approval from the Public Relations Unit.

 

7.3.4.   When authorized to speak on behalf of the University, staff must adhere strictly to approved messaging and avoid speculation or commentary outside their area of expertise.

 

7.3.5.   Staff participating in politically sensitive or controversial public discussions shall do so with caution to avoid associating the University with partisan positions.

 

7.4       Media Liaison Roles at University of Nigeria Functions

 

7.4.1    The Public Relations Unit shall serve as the official liaison between the University and the media during all University events, ceremonies, conferences, and special functions.

 

7.4.2. Duties of the Public Relations Unit at University functions shall include:

  1. Inviting media representatives
  2. Coordinating accreditation for reporters and photographers
  • Managing press briefings and interview opportunities
  1. Preparing media kits and event information
  2. Providing guidance to staff on appropriate media interaction
  3. Ensuring proper coverage and documentation of the event
  • Taking care of the welfare of journalists

 

7.4.3.   Faculties or units hosting events shall notify the Public Relations Unit in advance to enable proper media planning, coverage, and publicity.

 

7.4.4    No independent media invitations shall be issued by faculties or departments without coordination by the Public Relations Unit

 

7.5       Media Spokesperson

  1. The Vice-Chancellor is the primary spokesperson of the University on all major academic, administrative, policy, or crisis-related matters.
  2. The Public Relations Officer (PRO) serves as the official spokesperson for routine communications, operational matters, and media inquiries.
  • Other senior officials may be designated as spokespersons by the Vice-Chancellor only on issues relating to their specific areas of expertise
  1. All authorised spokespersons shall observe the following rules:
  2. Provide accurate, consistent, and verified information
  3. Represent the University’s values and positions
  4. Avoid unauthorised disclosures or speculative remarks
  5. Coordinate messaging with the Public Relations Officer
  6. In crisis situations, only designated crisis spokesperson(s) may speak to the media to ensure consistency and prevent the spread of misinformation.

 

 

  • . Granting of Interviews and Media Appearances

 

 

  1. Deans, directors and heads of department/ unit who receive media requests for interviews in their official capacities shall seek approval from the Public Relations Officer.
  2. The Public Relations Officer shall prepare briefing notes for spokespersons prior to any interview appearance.
  • Staff participating in interviews shall limit their comments to their expertise and avoid speculative statements.

 

  1. Policy on Crisis Communication

Crisis communication ensures that the University of Nigeria responds promptly, accurately, and transparently to events that may threaten its staff and students, operations, reputation, or assets. This policy outlines the framework for proactively addressing potential crises and managing communication during unexpected, harmful situations.

 

8.1       Crisis Management Committee (CMC)

The Crisis Management Committee shall be responsible for coordinating the University of Nigeria’s response to crises and ensuring integrated and coherent communication with all stakeholders using approved communication channels.

 

8.1.1     Composition

The CMC shall comprise the following (or their designated representatives):

  1. Vice-Chancellor (Chair)
  2. Deputy Vice-Chancellor (Administration)
  • Deputy Vice-Chancellor (Academic)
  1. Deputy Vice-Chancellor, UNEC
  2. Registrar
  3. Public Relations Officer
  • Chief Security Officer
  • Dean Student Affairs
  1. Director of ICT
  2. Director of Legal Services
  3. Other co-opted members, depending on the nature of the crisis

 

8.1.2 Responsibilities

The CMC shall:

  1. Take necessary proactive measures to prevent crises
  2. Determine when an incident qualifies as a crisis requiring activation of the Crisis Management Plan.
  • Coordinate Response and Communication to ensure that all actions and messages are unified, consistent, and aligned with University policies.
  1. Ensure that only designated individuals issue public statements during crises.
  2. Validate facts and approve media statements before dissemination to avoid misinformation.
  3. Review the incident, communication processes, and outcomes, and recommend improvements.

 

 

8.2     Reporting Potential Crisis Situations

The University of Nigeria shall maintain a clear and practical reporting protocol for potential crises

 

8.2.1    Reporting Procedures

  1. Any staff, student, contractor, or visitor who becomes aware of a situation that could escalate into a crisis shall report it immediately to: Dean of Faculty/ Director of Institute or Centre;   the Chief Security Officer; Public Relations Officer; or through  designated emergency hotlines and reporting platforms
  2. Individuals reporting crisis incidents shall be protected from victimisation. Confidentiality of the source of the report shall be maintained where appropriate.
  • The receiving office shall document, verify, and assess the severity of the report. If the situation shows potential to escalate, it shall be escalated within 4 hours to the Crisis Management Committee
  1. The Crises Management Committee Chair, or his designate, shall determine whether the Crisis Management Plan should be activated.
  2. Once activated, relevant stakeholders, including management, security, Medical Centre, ICT, and affected departments, shall be notified immediately using predefined communication channels.
  3. All reports, actions, decisions, and communications during the crisis shall be documented for accountability and post-incident review.

 

8.3       Crisis Management Plan (CMP)

The University shall maintain a comprehensive Crisis Management Plan (CMP) designed to guide timely and coordinated communication during any incident that has the potential to disrupt normal operations or harm the members of the University Community. The CMP ensures preparedness, timely communication, and efficient collaboration among relevant units.

 

8.3.1 Levels of Crisis and Actions Required

 

Level 1: Minor Incidents

  1. Crisis indicators or situations with limited impact and localized within a faculty, directorate or department/unit and can be handled by the head of the unit.
  2. No major media or external attention expected.

 

Level 2: Significant Incident

  1. The crises situation or indicator affects multiple units or has the potential to escalate.
  2. Requires the attention of the University Management and the Public Relations Officer
  • The situation attracts or has the potential to attract moderate media interest.

 

Level 3: Major Crisis

  1. Situations or potential threats that can affect the public standing of the entire University of Nigeria.
  2. Threats that require full activation of the Crisis Management Committee.
  • Threats with attract high media, public, government, alumni or regulatory attention.

 

8.3.2 Departmental Crisis Focal Points

Each faculty/ directorate shall appoint a Crisis Focal Point responsible for early reporting, coordination, and liaison with the CMC.

 

  • Crisis Response Procedures

 

8.4.1 Detection and Reporting

  1. All members of the University Community shall immediately report suspicious activities, threats, safety hazards, health incidents, or unusual situations.
  2. Reports shall be made through:
    1. HoDs/Unit heads
    2. Chief Security Officer
    3. Director of Medical Centre
    4. Public Relations Officer
    5. Director of ICT (for cyber or website-related incidents)

 

  • Verification and Assessment
  1. The report shall be verified initially by the receiving unit.
  2. The crisis level shall be assessed based on safety risks, impact, and reputational implications.
  • If escalation is needed, the secretary of the CMC shall be notified immediately, and the written brief of the initial verification shall be made available to the secretary.

 

8.4.3 Activation of the Crisis Management Plan

The Chairman of the CMC or a designated officer shall decide on the necessity to activate the Crisis Management Committee. He shall direct the Public Relations Officer to set in motion the internal and external communication protocol.

 

8.4.4 Action and Containment

Depending on the crisis type, actions may include:

  1. Securing premises or affected areas
  2. Evacuating buildings
  • Providing medical care
  1. Shutting down ICT systems or networks
  2. Contacting law enforcement, fire service, or external agencies
  3. Implementing staff and students’ safety measures
  • Temporarily suspending classes or operations

 

8.4.5 Communication Management

All crisis-related communication shall follow the Crisis Communication Policy. Key elements shall include:

  1. Issuing timely internal notifications
  2. Providing accurate information to students, staff, alumni, and parents
  • Coordinating with media through authorised spokespersons
  1. Publishing updates via website, email, WhatsApp, and official social media channels
  2. Managing rumours and misinformation

 

  • Resource Mobilisation

The CMC may deploy or seek emergency funds, the help of external security agencies, ICT specialists, health and psychological specialists, and technical teams, depending on the severity of the crisis

 

8.6       Recovery Measures

After the crisis is contained, the University shall implement recovery measures to restore normal operations as quickly as possible. These shall include post-crisis communication updates on measures taken to avert recurrence

 

8.7       Post-Crisis Review and Evaluation

Within 10 days after the crisis, the CMC shall conduct a post-crisis review meeting. At the meeting, a formal incident report shall be compiled. The documentation shall include:  Timeline of events; decisions taken; challenges encountered; Effectiveness of communication; outcomes and losses. Recommendations for future improvements shall be made.

 

8.8.      Documentation and Records Management

All crisis-related documents, incident logs, communication records, decision reports, and correspondence shall be preserved by the secretary of the CMC and the Public Relations Unit

 

 

9.0       Policy on Issue-based Communication

Issue-Based Communication is coordinated communication addressing a specific matter or emerging public interest, concern, or issue that may require clarification or explanation but does not constitute a crisis. The issues may be internal, academic, administrative, policy-related, or societal, which may generate questions, misinformation, or attention from stakeholders.

 

9.1 Objectives of Issue-Based Communication in the University of Nigeria

  1. Provide factual, timely, and clear information on emerging issues.
  1. Avert misinformation, speculation, and reputational damage.
  2. Ensure decisions and actions are communicated with context and transparency.
  3. Support informed dialogue between the University and its stakeholders.

 

9.2       Issue Identification and Assessment

 

  • Issue Monitoring

The Public Relations Unit shall identify issues that concern the University and its stakeholders by continuously monitoring media reports, social media conversations, internal reports from faculties, departments, and units, and community feedback.

 

9.2.2    Issue Classification

Issues shall be assessed and classified as:

  1. Low-level: Minor concerns requiring simple internal clarification.
  2. Moderate: Matters that may attract public interest or stakeholder concern.
  • High-level: Issues likely to attract media scrutiny, public debate, or policy implications (but not yet a crisis).

 

9.2.3.  Issue Escalation

Any staff member who identifies a developing issue shall promptly report it to the Public Relations Unit

 

9.3       Issue-based Communication Process

 

9.3.1    Message Development

The Public Relations Unit shall:

  1. Gather facts about an escalated issue from relevant units
  2. Verify details of the facts with competent authorities
  • Prepare a draft communication, which might be press statement, FAQs, social media post, internal memo, or public notice.

 

9.3.2      Approval Workflow

This will depend on the significance of the issue:

  1. Low-Level Issues: Head of Public Relations Unit approves
  2. Moderate Issues: Deputy Vice-Chancellor, Administration or Academic approves
  • High-Level Issues: Vice-Chancellor or authorized representative approves

 

  • Messaging Guidelines

All issue-based communications shall:

  1. Provide clear context and facts
  2. Address misconceptions without escalating tensions
  • Reflect the University’s values, policies, and tone
  1. Avoid confrontational or speculative language
  2. Highlight ongoing actions or next steps, where necessary

 

9.4       Designated Spokespersons for Issue-based Communication

Only the following individuals shall speak on issue-based matters:

  1. Vice-Chancellor or his representative
  2. Head of Public Relations Unit
  • Any officer designated by the Vice-Chancellor for a particular issue

 

  • . Media Engagement Protocol on Issue Communication
  1. Media inquiries regarding issues shall be directed to the Public Relations Unit
  2. Responses to enquiries shall follow the approved message structure.
  • Response to enquiries will provide only factual, non-confidential information.
  1. No employee of the University or student shall issue personal opinions as official statements.

 

9.6       Monitoring and Feedback

After issue-based communication is issued, the Public Relations Unit shall:

  1. Track public reactions, media reports, and stakeholders’ feedback
  2. Assess whether further clarification is needed
  • Provide updates to management where necessary

 

 

10.0     Branding and Visual Identity Standards (BVIS) for the University of Nigeria

To preserve and project a consistent and recognizable image of the University of Nigeria as a legacy institution, it is essential to maintain clear standards governing the University’s brand and visual identity. This section provides a unified framework to guide all communication, publicity, and visual representations of the University. It ensures consistency, integrity, and professionalism in how the University of Nigeria presents itself to local, national, and international audiences.

 

10.1:  The Purpose of the BVIS

  1. Establish clear protocol for the University’s branding and visual identity.
  • Maintain consistency in the use of UNN visual identity elements, including the name, logo, symbols, colours, and typography.
  • Provide guidelines for staff, students, partners, and affiliates in producing communication materials that align with the University’s brand identity.

 

10.2:  Core Branding Elements

 

  • The University Name: The official name of the institution is University of Nigeria.
    The abbreviation UNN shall be used after the first full mention. Correspondence meant for the various campuses of the University shall be addressed as: University of Nigeria,  (Nsukka Campus); University of Nigeria, Enugu Campus (UNEC); University of Nigeria, College of Medicine, Ituku Ozalla Campus. Under no circumstance should the name be altered, translated, or abbreviated in any other form

 

  • The University Logo: The official logo of the University is the black Lion Emblem encased within the University’s shield, accompanied by the motto “To Restore the Dignity of Man.” The logo must not be redrawn, distorted, recoloured, or altered in any way. It should always appear with adequate clear space around it, free from clutter or overlapping elements. The official logo should be used on all official documents, presentations, and publicity materials.

 

  • The Lion Crest: The Lion Crest, showing a lion standing on two hind legs with raised forepaws, is one of the University’s most recognizable symbols. It represents strength, courage, and leadership, qualities that reflect the University’s mission and national pride. The crest appears on the official shield and is used on key identity items such as the University logo, certificates, seals, and ceremonial documents.

 

  • Motto: The motto of the University is “To Restore the Dignity of Man.” The motto expresses the University’s core philosophy and must always accompany the official logo or crest where applicable.

 

  • Official Colours: The official colours of the University of Nigeria are: Green Recommended Shade: Pantone 349C / RGB 0, 99, 56 / HEX #006338 and White Recommended Shade: White / RGB 255, 255, 255 / HEX #FFFFFF

Together, Green and White reflect both the University’s identity and Nigeria’s national colours, emphasizing the University’s alignment to nation-building.

 

 

  • Use of UNN Logo and Crest

 

  • Approved Version:  Only officially approved version of the logo, as provided by the University’s Public Relations Unit, shall be used. The logo should not be redrawn, encircled, distorted, or recreated from low-quality copies. Different logo versions (full colour, black and white, monochrome) should be used appropriately depending on background and medium.

 

  • Colour Usage: The logo must appear in its official colour palette of green and white, except in cases where reproduction limitations apply (e.g., black-and-white printing). The colours must not be altered or replaced with other shades

 

  • Spacing and Size: The logo should not appear smaller than 2 cm in height in print, or 100 px in digital use. A clear area equivalent to at least the height of the letter “U” in “University” should be left around all sides of the logo.

 

  • Placement: The logo should appear plain backgrounds. It must not be placed over busy backgrounds, images, or patterns that reduce legibility. The position of the logo shall always be upright and proportionate. It shall never be tilted, stretched, or compressed.

 

  • Co-branding Usage: When used alongside partner or sponsor logos, the University logo shall be given equal prominence and clear separation from other marks. All co-branded materials shall be approved by the Public Relations Unit before publication or dissemination.

 

  • Internal Communications: Academic and Administrative entities within the University shall use the logo only on official University documents, memos, reports, and presentations. Informal or personal communications (e.g., personal emails, unofficial notices) should not carry the University’s logo. No academic or administrative entity is allowed to create alternate logos or insignias without formal approval by the Public Relations Unit. Non-academic or administrative entities within the campuses of UNN, including religious organizations, private businesses and associations shall not use the Logo of the University to represent itself or their programmes.  All letterheads, memos, envelopes, business cards, and reports must bear the official logo in approved colour formats. Templates shall be provided by the Public Relations Unit.

 

  • Use of Logo in External Communications: The University’s logo must appear on all official external materials, including press releases, websites, event banners, advertisements, documentaries, publications, and social media. External vendors, contractors, or partners must receive written authorization before using the UNN logo or insignia. Use of the logo in advertising, sponsorships, or third-party materials must be vetted by the Public Relations Unit to ensure it aligns with the University’s image and values.

 

  • Digital and Social Media Usage: The logo shall maintain high resolution and proper proportions in all digital formats. It should not be used as a background, watermark, or decorative element. On social media channels, the logo shall be used only on official University accounts managed by authorized individuals.

 

  • Typography: The University’s Primary Font (Print) is Times New Roman or Georgia, while the Secondary Font for digital communication shall be Arial or Helvetica. Headings may appear in bold; italics may be used for emphasis, but decorative fonts are not allowed in official documents of the University of Nigeria

 

 

11.0     University of Nigeria Social Media Policy

 

This Social Media Policy provides protocols for the responsible use of social media platforms by staff, students, and other entities affiliated to the University of Nigeria. The policy aims to promote constructive engagement, protect the University’s reputation, and ensure that online communication aligns with institutional values, ethical standards, and applicable laws.

 

The policy applies to all forms of social media, including but not limited to Facebook, X (Twitter), Instagram, LinkedIn, YouTube, TikTok, WhatsApp groups, blogs, and forums.

 

11.1   Purpose

This policy seeks to:

  1. Encourage responsible and respectful online communication.
  1. Protect the privacy, security, and intellectual property of the University community.
  2. Provide clarity regarding the appropriate use of official and personal social media accounts.
  3. Safeguard the University’s reputation and uphold its mission and values.

 

11.2. Official University Social Media Accounts

 

11.2.1 Creation and Approval of Accounts

  1. All official social media accounts bearing the name of the University of Nigeria must be approved by the Information and Public Relations Unit
  2. Each approved account must have a designated administrator and backup administrator who must be staff of the university or students as the case may be.
  • Extra security, such as a two-step verification process, shall be used to protect all official University of Nigeria social media accounts
  1. All social media accounts bearing the name of the University of Nigeria and are operated by students shall be made known to the Dean of Student Affairs, Dean of Faculty (In the case of faculty-based platforms);or the Head of Department (for departmental-based platforms) The identities of the administrators of the platforms shall be known by the Deans and the HoDs

 

11.2.2  Management of Passwords of UNN Social Media Accounts

  1. Official social media accounts of the University of Nigeria shall be opened with the official email of the University of Nigeria (eg. unn@unn.edu.ng)
  2. The Passwords of the accounts shall be known to the head of the Information and Public Relations Unit and the Director of ICT.
  • In the event of change of leadership in the Public Relations or ICT Units, login details of the official social media accounts shall be included in the handover notes

 

  • Content and Branding

 

  1. Official accounts must use approved University logo, colours, and other branding guidelines.
  2. All posts must be factual, professional, and aligned with university policies and goals.
  • Confidential information such as student records, internal communications and memos must never be published on social media. However, memos meant for the attention of all staff may be published in staff exclusive WhatsApp or Telegram groups.
  1. Contents on politics, religion promotions, ethnic profiling or promotions and sexual promotions shall not be posted or shared on the University’s social media platforms.
  2. All photographs and videos published on the University’s social media platforms must be clear and of high quality.

 

11.4 Monitoring and Management

  1. The Information and Public Relations Unit and the ICT Unit shall appoint desk officers who shall be trained to manage official social media accounts of the University of Nigeria.
  2. The desk officers must be staff of the University of Nigeria with strong communication abilities.
  • The Public Relations Unit shall monitor official accounts for consistency and compliance to the guidelines.
  1. Accounts that are inactive for a period of six months shall be reviewed and potentially closed.

 

 

11.5    Staff and Students’ Personal Use of Social Media

 

11.5.1   Freedom of Expression and Responsibility

The University of Nigeria respects the right to personal expression online.

However, staff and students should:

  1. Ensure that personal posts do not imply official University positions unless if such an individual is authorized.
  • Staff and students of the University shall not share confidential or sensitive information on their personal social media platforms or in group platforms
  • Staff and students shall not share or promote posts that demean or disparage the image of the University of Nigeria, any of its entities, and its principal officers, members of the governing council, in their personal or group social media platforms.
  1. Staff, students and other non-academic and administrative entities within the University of Nigeria shall not use the University’s name, logo, or other insignia in personal posts without permission.
  2. All administrative and academic complaints and other work-related issues involving staff and students shall be resolved internally. Such matters or their outcome shall not be posted on staff or students’ personal social media accounts.

 

11.5.2.  Online Conduct

When engaging on social media, members of the University community shall not:

  1. Engage in cyberbullying, harassment, hate speech, or discrimination.
  2. Post contents that are defamatory, obscene, or threatening.
  • Spread false or unverified information about the University, students, or staff.
  1. Violate copyright or intellectual property laws.

 

11.6. Interaction with Students and the Public

  1. Staff of the University of Nigeria shall maintain professional boundaries in their interaction with students on social media. Staff must not engage in heated arguments with students on social media.
  2. Sensitive academic discussions shall not take place on social media platforms
  • University representatives engaging online shall do so respectfully and with proper authority.

 

11.7.  Privacy and Data Protection

  1. Social media posts on the University’s platforms must adhere to relevant data protection laws
  2. Personal data of students, staff, or partners shall not be posted on social media without explicit consent of the person(s) involved.
  • Photos taken on campus that include identifiable individuals shall require permission before they are posted on social media.

 

  • Crisis Communication
  1. During emergencies or crises, only the University’s authorized communication channels shall first disseminate official information on the matter.
  2. Staff and students shall avoid sharing unverified or sensitive crisis-related information online.

 

 

11.8.1 Protocol for Responding to Social Media Inquiries  

 

Response Time

  1. All inquiries shall be acknowledged within 1-4 hours during official working hours.
  1. Issues received outside working hours should be acknowledged within 12 hours and resolved as soon as office operations resume.
  2. Urgent matters (security alerts, emergencies, health/safety issues) must be escalated immediately to the responsible office.

 

11.8.2. Tone and Professional Conduct

Social media managers of the University of Nigeria accounts shall observe the following guidelines:

  1. Maintain a professional, respectful, and calm tone at all times.
  1. Use clear, simple language free of jargon.
  2. Avoid arguments, sarcasm, emotional reactions, or defensive responses.
  3. Treat every inquiry, no matter how trivial or hostile, with courtesy.

 

11.8.3   Accuracy and Verification

  1. Only verified, approved, and accurate information shall be disseminated on official social media platforms
  1. If unsure of any information, the Social Media Manager should confirm with the appropriate department before responding to inquiries.
  2. Never speculate, guess, or give unofficial interpretations of policies.
  3. Ensure all links, documents, and references shared on official social media handles are up to date.

 

  • Privacy and Confidentiality
  1. Personal student information, such as matric number, CGPA, medical details, etc shall not be disclosed on social media platforms.
  2. If sensitive details are required, direct the user to DM (Direct Message) or official email channels.
  3. Comply with data protection and confidentiality regulations.

 

  • Escalation Protocol

Information concerning any of the following shall be escalated:

  1. Security or safety concerns
  2. Legal, financial, or disciplinary matters
  • Complaints targeting staff or management
  1. Media requests
  2. High-profile or viral posts

 

 

11.8.5. Who to Escalate to:

  1. The Public Relations Officer
  2. The Registrar (for academic/administrative issues)
  • Student Affairs (student misconduct/welfare issues)
  1. ICT (technical or portal-related issues)
  2. Security Unit (safety matters)

 

Category of Inquiries and Actions Required

 

11.8.5.1 General Information

  1. Provide a direct, short, and approved response.
  1. Include relevant links from the University’s website (admissions, academics, fees, etc.).

 

11.8.5.2. Complaints

  1. Acknowledge politely.
  1. Avoid taking sides.
  2. Redirect to the formal complaint channel.
  3. Inform the complainant that the issue is being reviewed (if applicable).

 

  • Negative or Hostile Comments
  1. Respond calmly and professionally.
  1. Correct misinformation with facts.
  2. Avoid arguments.
  3. If abusive, document and report for moderation.

 

  • Media and External Requests

Direct all press inquiries to the University’s Public Relations Officer.

 

  • Handling High-Volume Inquiries
  1. Use pinned posts, FAQs, and automated replies for recurring questions.
  2. Prioritize urgent or time-sensitive inquiries
  3. Keep a daily log of frequent questions to improve future messaging.

 

11.10 Record-Keeping

  1. The Social Media Managers shall maintain a digital log of all significant inquiries and responses.
  2. Document escalated cases for transparency and follow-up.

 

12.0     Policy Governance and Management

 

  • Ownership of the Policy

The owner of the Communication Policy is the Vice-Chancellor, who is seen as the Chief Public Relations Officer of the University of Nigeria. In relation to this policy, he is responsible for the following:

  1. Guiding the interpretation and implementation of this Policy
  2. Initiating and overseeing a review of the Communication Policy with a view to its possible amendment or replacement.
  • Instructing the release and dissemination of this policy and ensuring its effective implementation.

 

  • The Curator of Policy

The curator of the policy is the Head of the Public Relations Unit, supported by staff of the Unit who are certified members of the Nigerian Institute of Public Relations. The curator shall be responsible for:

  1. Compiling the implementation plan for the policy and overseeing the implementation across the campuses of the University of Nigeria.
  2. Raising and maintaining consistent awareness regarding the provisions of the Public Information, Communication, and Social Media Management Policy

 

  • Role of other Heads of Entities.
  1. All Provosts, Deans, HoDs, Directors, and Heads of Administrative Units shall ensure that the provisions of Public Information, Communication, and Social Media Management Policy and related protocols are adhered to in their operational environments.
  2. All heads of academic and administrative entities are required to address non-compliance to this policy under its provisions and other rules of the University.

 

 

13.0     MONITORING AND EVALUATION FRAMEWORK FOR THE UNIVERSITY OF NIGERIA PUBLIC INFORMATION COMMUNICATION AND SOCIAL MEDIA MANAGEMENT POLICY

 

13.1 The objective of the Monitoring and Evaluation is to measure the effectiveness, reach, and consistency of communication efforts, promote accountability and transparency in information management and provide actionable data for strategic decision-making and policy review.

 

 

13.2 M&E Structure

Component Description
Scope Measures Internal and external communication across all units, campuses, and platforms.
Approach Formative (ongoing monitoring) and summative (periodic evaluation).
Timeframe for reporting Monthly, quarterly and annual reporting cycles.
   
Responsible Units Public Relations Unit, ICT Unit and M&E Committee

 

 

 

 

 

 

13.3 Key Evaluation Questions

Dimension Evaluation Questions
Relevance Is the communication policy aligned with the university’s mission and strategic plan?
Efficiency Are human and financial resources being effectively utilized?
Impact How has the policy influenced reputation, visibility, and stakeholder trust?
Sustainability Are communication practices institutionalized and adaptable to emerging needs of the University?

 

13.4 Performance Indicators and Measurement Matrix 

Focus Area Indicators Data Source Responsible Office Frequency
Brand & Reputation i.      % of positive media coverage

ii.    Frequency of brand mentions

iii.  Public perception rating

 i.   Media monitoring reports

ii.  stakeholder surveys

 Public Relations Office Quarterly
Internal Communication i.    Timeliness and clarity of internal messages

ii.   Staff/student satisfaction score

iii. % of units using official channels

 i.         Internal survey reports

ii.        Bulletin analysis

 PR Unit Biannual
External Communication i.       Responsible to public/media inquiries

ii.      Accuracy of external messaging

iii.    Partnerships with media organizations

 i.     Inquiry Logs

ii.    feedback forms

 Public Relations Unit Quarterly
Digital Presence i.    Website traffic and unique visitors

ii.   Social media engagement rate (likes, shares, comments)

iii.Average response time online

 i.     Google Analytics

ii.    social media dashboards

 i.        ICT Unit

 

ii.      Public Relations Unit

 Monthly
Crisis Communication i.          Response time to incidents

ii.         Stakeholder confidence after crises

iii.       Accuracy and consistency of crisis messages

 Incident reports, media analysis PR Office / Security Unit As may be needed
Compliance & Branding i.     Percentage of departments using approved brand assets,

ii.     Number of unauthorized communications detected

 Branding audits, departmental reports PR Office Annual

 

13.5 Roles and Responsibilities

Stakeholder/Unit Roles and Responsibilities
Public Relations Office Lead M&E activities, collect and analyze communication data, prepare reports.
ICT Unit Provide analytics and technical support for digital communication tracking.
M&E Committee Review data, evaluate findings, and make policy improvement recommendations.
Registrar’s Office Enforce compliance with official communication standards.
Vice-Chancellor’s Office Approve M&E reports and facilitate policy implementation.

 

13.6 Reporting Schedule

Report Type Content Prepared By Submitted To Frequency
Monthly Monitoring Report Analytics, feedback summary, issues, and corrective actions PR/ICT Units M&E Committee Monthly
Quarterly Review Report Progress on indicators, successes, challenges, recommendations PR Unit University Management Quarterly
Annual Evaluation Report Comprehensive review of policy outcomes and impact M&E Committee University Council / Senate Annually

 

13.6 Policy Review

Review Type Timeline Responsibility
Mid-Term Review Every 2 years M&E Committee
Comprehensive Review Every 4–5 years or after major policy change PR Office / Management

 

 

 

Appendix 1

Social Media Strategy for the University of Nigeria

  1. Objectives

The University of Nigeria’s social media strategy aims to:

  1. Strengthen the institution’s reputation and global visibility.
  2. Promote academic excellence, research output, and innovation.
  • Improve communication with students, staff, alumni, partners, and

the public.

  1. Enhance student recruitment and stakeholder engagement.
  2. Provide timely, accurate, and unified information across platforms.

 

  1. Target Audience

 

  1. Current Students: academic updates, campus life, events, advisories.
  2. Prospective Students & Parents: admissions, programs, facilities.
  • Staff: research highlights, announcements, achievements.
  1. Alumni and Donors: fundraising, alumni success stories.
  2. Government and Partners: collaborations, policy engagements.
  3. General Public and Media: news, impact stories, official statements.

 

  1. Platform Focus

 

Facebook

  1. Community engagement
  2. Event announcements
  • News updates.

 

Instagram

  1. Campus lifestyle and events visuals
  2. Visuals of student achievements
  • short videos.

 

X (Twitter)

  1. Real-time updates of events
  2. Official statements
  • Research highlights.

 

LinkedIn

  1. Institutional achievements
  2. Research output
  • Alumni achievements and events
  1. Partnerships and collaborations.

 

YouTube

  1. Lectures
  2. Campus tours
  1. VC messages.


 

TikTok

 

  1. Student activities
  2. Creative storytelling
  • Campus culture.

 

  1. Content Pillars

 

  • Academic Excellence
    • Research breakthroughs
    • Academic achievements of staff and students
    • Ranking developments
    • Innovative teaching methods
    • New programmes

 

  • Campus Life

4.2.1 Campus events

4.2.2 Clubs and activities

4.2.3 Student support services

4.2.4 Success stories

 

  • Admissions and Employment

4.3.1 Promotion of University and Centre’s programmes

  • Faculty introductions
  • Campus tours (virtual/in-person)
  • Testimonials

 

  • University Leadership & Governance

4.4.1    Vice-Chancellor’s messages

  • Policy announcements
  • Institutional reforms
  • Milestone achievements

 

  • Community Service & Partnerships

 

  • MoUs and collaborations
  • Outreach programs
  • Public lectures and conferences
  • CSR events

 

  • Safety & Compliance
    • Emergency advisories
    • Health, safety, and security updates

 

 

  1. Content Calendar & Posting Frequency
Frequency Activity
Daily

 

 Real-time campus updates, photos, quick announcements

 
   
Weekly

 

 ·         Research highlights

·         Staff or students’ spotlight

·         Event/conference promotions
   
Monthly

 
  • Thematic campaigns
  • Alumni events
  • Performance analytics review

 

 

  1. Engagement Strategy
  1. Respond to comments and inquiries within 2–4 hours where possible.
  2. Use interactive formats: polls, quizzes, Q&A sessions, Instagram Stories.
  • Promote and respond to user-generated content responsibly.
  1. Encourage departments and units to share content through the Public Relations Unit

 

  1. Tone and Consistency

 

7.1 Consistency

Maintain a uniform voice across all platforms

 

  • Tone of Voice
  1. Should be professional but approachable
  2. Student-friendly
  • Accurate and authoritative
  1. Inclusive and respectful

 

  1. Compliance Management
  • All posts must comply with university communications policy.
  • No political partisanship, hate speech, or unverified information.
  • Sensitive issues should be approved by the Public Relations Officer .
  • Crisis communication must follow the official protocol.

 

  1. Team Roles and Responsibilities
  2. Public Relations Officer: Strategy oversight, approval of posts.
  1. Social Media Manager: Daily operations, analytics, campaign planning.
  2. Content Creators: Design, photography, videography, copywriting.
  3. Faculty/ Departmental Social Media Focal Points: Unit-level content contributions.

 


 

  1. Reviews
  2. Conduct quarterly reviews of strategy performance.
  1. Update content formats to align with trends and audience behaviour.
  2. Train staff on emerging social media tools and analytics.
  3. Encourage innovation in storytelling and digital engagement.

 

  1. Performance Measurement (KPIs)

Track monthly and quarterly metrics such as:

  1. Engagement rate (likes, shares, comments, saves)
  1. Post reach and impressions
  2. Website traffic from social media
  3. Video views and retention
  4. Response time to inquiries
  5. Campaign performance
  6. Follower growth per platform

 

 

Appendix 2:

MEMBERS OF THE PUBLIC INFORMATION, COMMUNICATION AND SOCIAL MEDIA MANAGEMENT POLICY COMMITTEE

  1. Prof   Nnanyelugo  Okoro                                                             Chairman

 

  1. Inya Agha Egwu (Ag. Public Relations Officer ) Member

     

  1. Michael Ukonu (Head, Department of Mass Comm) Member                                   Member

 

  1. Paul Oranu (Director ICT)                                                            Member

 

  1. University Librarian or Representative                                       Member

 

  1. Prof Obiora   Anichebe                                                                   Member

 

  1. Dr Ambrose Igboke                                                                          Member

 

  1. Ms Faith N. Okoye                      Secretary